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UpClose Media Blog

By host on 4/1/2012 11:59 AM
Too many years ago in a college far, far, away, I had a friend who pronounced video as “the coming thing.” That was a different era (anything pre-2000 is a very different era) but with one pronouncement this guy hit the nail on the head more than once, first with the music video explosion, and now with the universal application of video as a marketing communication medium. Video marketing works better than most other electronic tools because it hits two senses simultaneously (sight and hearing) where most other media only titillate the eyes. There is a reason thousands more humans watch TV rather than read. So, it should not surprise you that visual entertainment is the most productive form of marketing engagement available today. Ask yourself: Would you rather click on a video or a white paper? Read More...
By host on 11/21/2011 11:26 PM
So, you have decided to try a television ad campaign. Well, now all there is to do is to call UpClose Media and get your commercial made.  We just have to decide on where to appropriately position your commercial spots for maximum effectiveness. Here are a few questions to ask yourself before implementing an advertising plan. 1. What demographic are you trying to target? Many clients make the mistake of being too vague in describing their target demographic for a television ad campaign.  Here is an example: Ages 25 - 65 with an income range between 50k and 250k. You can describe your demographic in this manner, but is it effective?  You should know more about your clients than anyone else.  And, you should use this to your advantage.  Let's take a look at this example: My 25 - 45 year old clients are typically married with 1-2 kids. They are in above average physical health, gym members and drive cars priced at $35k or above. My 46 - 65 year old clients play a lot of tennis, as well as golf. They...
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