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Tips For Television Advertising Campaigns

UpClose Media Blog

Nov 21

Written by: host
11/21/2011 11:26 PM  RssIcon


So, you have decided to try a television ad campaign. Well, now all there is to do is to call UpClose Media and get your commercial made.  We just have to decide on where to appropriately position your commercial spots for maximum effectiveness. Here are a few questions to ask yourself before implementing an advertising plan.

1. What demographic are you trying to target?

Many clients make the mistake of being too vague in describing their target demographic for a television ad campaign.  Here is an example: Ages 25 - 65 with an income range between 50k and 250k. You can describe your demographic in this manner, but is it effective?  You should know more about your clients than anyone else.  And, you should use this to your advantage. 

Let's take a look at this example:
My 25 - 45 year old clients are typically married with 1-2 kids. They are in above average physical health, gym members and drive cars priced at $35k or above.
My 46 - 65 year old clients play a lot of tennis, as well as golf. They spend much of their time involved in charity and volunteer work. They are well traveled and the majority of them live in upscale communities of $300k plus homes. 

Now, if you look closely, the second breakdown is simply a much more detailed description of the first.  Nonetheless, it allows us to more efficiently target the type of clients you wish to attract.  Therefore, be as colorful and specific as possible when describing who you plan on attracting to your business.
 

2. What type of commercial will attract that demographic?

Sometimes you want to laugh.  Sometimes you want to learn.  Sometimes you want something beautiful.  Sometimes you need adventure.  Commercials are made to do a lot of things.  If you're going to attract clients, you must remember that no one production fits all.  When formulating your ad campaign, there a few strategic methods that need to be considered:

-  Provide two commercials, each with entirely different personalities.
-  Rotate your coverage zones every 3-6 weeks.
-  Saturate particular zones and time blocks in correlation to special events, holidays, etc.
-  Increase your frequency more during slower months than in the busy season.   


3. How long should I run my campaign?

Contrary to popular belief, the success of television advertising is not instantaneous.  While some have reported seeing results in two weeks, most commercials will need to run a minimum of four weeks before there is any notable increase in business activity.  We suggest to all of our clients that they run their ad campaigns for a minimum of two months.  You will get the maximum benefit from cable advertising with a well planned, long term campaign. 

Using these principles, UpClose Media will help you..."Show Them What You Got"!!!


2 comment(s) so far...


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Re: Tips For Television Advertising Campaigns

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By custom essay writing service on   1/21/2017 6:30 AM
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Re: Tips For Television Advertising Campaigns

Your article is very nice thank you for share this information. Its very useful for all peoples there are all possibilities to provide for this blog. I am a writer working with custom essay writing service it will give us the best choice of writing service for your academic life.

By custom essay writing service on   1/21/2017 6:30 AM

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